Tom
Laughlin's 9 Secrets to Writing a Hit
Movie, TV Show, Play or Novel
 - WHAT IF: there really was a way to know - in advance - the
box office success of a film?
- WHAT IF: someone made box office predictions on a summer's
worth of films - in writing - and was almost 100% correct
? (WITHOUT READING A SCRIPT!!)
- WHAT IF: there was a book for anyone going to produce,
direct, invest, green-light or write a picture could
radically increase
the possibility of commercial success?
The 5 Reasons The 9 Secrets is the Most Fundamentally Unique
Book on Writing Yet:
REASON #1: The Only Book
Written by a Box Office Record Breaking Screenwriter/Filmmaker
Often called the Godfather of the independent film movement,
Tom Laughlin is the only writer/filmmaker to write
a book on the art of writing that has actually written screenplays
that
became hit films. Mr. Laughlin wrote three films each
of which broke three all-time box office records in a row.
Except for
the very gifted William Goldman and his excellent book
about screen writing, Adventures in the Screen Trade, virtually
none
of the self appointed "master teachers" writing books
on screen writing have ever sold a screenplay, had one produced,
or written a script that became a box office success. But
unlike Goldman who is limited to being a writer, this
is the first book on writing by someone who is both
a writer and a complete filmmaker with a
lifetime of hands-on expertise in every single phase of the filmmaking
process that no one else in the film business has ever
achieved. Along with his wife and lifelong partner,
Delores Taylor, the Laughlins actually did what other
filmmakers only dream about, they learned how to make
hit pictures
not only by writing their own screenplays, but producing, directing,
starring, and editing them, as well as controlling
all the marketing of them, including
creating and writing the copy for all the advertising -- learning the
hard way what makes a hit picture, what causes people
to flock to one picture and
stay away in droves from another, even though it has in it the biggest
stars and director in the world.
REASON #2: The Only
Book Ever Written to Provide Overwhelming Financial
Proof that Only the 9 Secrets Create a Hit
And there's more that makes this book on writing truly unique.
To prove that these nine secrets are not just some
writers or "wannabe" writers unproven theory or opinion,
but that these are the actual ingredients that must be in every
hit movie, TV show, play, or novel, Laughlin and his writing
partner Robin Hutton present in this book the overwhelming
proof that it is these nine secrets, and these nine secrets
alone, not stars not mega- budgets, not big directors, not
blow up the world action or sex -- that create a hit. How do they prove that? By showing that -- without exception
-- these nine secrets are always present in the hits and always
absent in the failures, and then by predicting the actual grosses
of films before they released by the number of these nine secrets
they have in them, or failed to have in them. First
they analyzed all of the box office grosses of all
the films produced by the major studios in the 1990s
-- and you will be astonished -- literally
astonished -- at what you see. 93% of the 3,331 films made in the 1990's
with stars in them were not able to gross a mere $20
million in U.S. rentals --
and only 14% earned $400,000 in rentals. (Page 220) Then they analyzed
the box office grosses of major stars -- which will
also amaze you. How could mega
stars go from $300 million in one picture to only $2 million in their
next picture? (Page 223) In addition, all of the all-time
box office champions were analyzed, and all of them
-- without exception -- contained at least six to nine
of the secrets.
(Page 178) Lastly, to obliterate any possibility that these nine secrets
are nothing more than theory , they predicted in advance
-- in writing -- to the
heads of major studios, before the pictures even opened, not only which
pictures would-be hits and which would be failures,
but the actual grosses of the pictures
-- something no one else has ever been able to do before or since.
(See page 24 for predictions).
REASON #3: An Additional Proof: A Unique Interviewing Technique
to Find Out What People Really Want in a Movie – Why
They Flock to One Picture and Stay Away from Another.
Realizing years ago that all the market research done in the
film business, as well as in television and the publishing
business was virtually worthless, Mr. Laughlin combined his
filmmaking expertise with his knowledge of psychology and developed
a radically new, fundamentally different method of interviewing
people for market research to find out -- in depth -- what
people really thought and felt about movies, TV shows, the
books they read etc.. Using the results of this research, the
Laughlin's first proved its reliability by forever changing
the way films are distributed (see page 5). Then they interviewed
over 5,000 people all across the country in every demographic
group to learn why they flock to one movie and stay away from
another even though it has in it the biggest stars and budget
in the world. They discovered that there are nine specific
reasons people go to one movie and not another, watch one TV
show or play and not another, buy one novel and not another.
The nine reasons they discovered are the nine secrets presented
in this book.
REASON #4: The Only Book on Screenwriting Written by an Expert
in Both Filmmaking and Psychology
In addition, Mr. Laughlin is the only one writing a book on
the art of writing that combines proven box office
writing and filmmaking expertise with an expertise in psychology,
Mr.
Laughlin's second vocation. Tom Laughlin lectures
and teaches psychology and psychiatry at major universities
around the
country, from Yale to Stanford, from the University
of Colorado to the University of Cincinnati's School of Medicine
and Department
of Psychiatry. ( Among Mr. Laughlin's books on psychology
is a book on a breakthrough treatment for cancer patients and
how they can more successfully treat their disease,
or how
one can prevent getting a cancer, especially if one
has a family history of cancer. See 6 Secret Factors of Cancer
on home page.) The result of combining all of this filmmaking
and psychological expertise with the most powerful interviewing
technique yet developed and the most detailed
and complete financial analysis of the U.S. box office yet done?
REASON #5: Forever Changed the Way Films are Distributed
"The financial section of this book is worth the price
alone!!"
Theories are great - until they're put to the acid tests of
demonstration and repeatability. In order to verify the theory
of the 9 secrets, a meticulous and detailed financial analysis
unlike any before has retraced the box office history of hits
and flops, small films and large, no stars and the biggest
stars. The analysis will stun even the most sophisticated Hollywood
insider. Just this section is a must-read all on its own.
Quite simply, the best book on writing yet written. Whether
you are writing a screenplay, a novel, a TV show, or play,
the writing principles spelled out in this book are absolutely
certain to work. As this
book proves beyond any shadow of a doubt, the nine secrets
contained in this book have been proven to be indispensable
in writing a hit film, TV show,
play, or best-selling novel.
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